Thank you for always supporting blueover. This is Harada, manager of the direct store, Struct.

Today, I have an important request for all of you. In preparation for the national tour of "PHOLUS," our top-tier model launching in 2026, we are publicly inviting venues via Instagram. We will start in Nagoya, then Fukuoka.

We do not have any restrictions on the type of business that can be a venue. Just because it's a sneaker event doesn't mean it has to be an apparel shop. We welcome any type of business that is loved by the people of the city, such as cafes that serve special coffee, general stores that are part of customers' daily lives, or bookstores and galleries where sensibilities gather.

There is only one condition for application: you must have over 1,000 followers on Instagram. We aim to deliver this ordering event to the people of each city with influential partners. (Please note: only a fitting space for one chair and one full-length mirror is required within the venue.)

We only have one directly managed store, located in Osaka. While we have long wanted to respond to requests from people nationwide who wish to "see the actual product," we alone could not decide which store would be most appreciated. If we are going to visit, we want to welcome everyone in the best places loved in each city. This desire led to this public invitation.

This project seeks cooperation as equal business partners. For holding the event, we will pay a cooperation fee based on sales performance and other factors. Specific conditions will be discussed directly after your application.

Self-nominations and nominations by others are both welcome. I, Harada, will personally visit the chosen locations. The best shoes, in the best places. I look forward to creating this tour with all of you.

Information

Event Overview and Application Guidelines

・Subject: "PHOLUS" build-to-order model ordering event

・Recruitment Areas: Nagoya, Fukuoka (planned to expand nationwide sequentially thereafter)

・Application Requirements: Physical stores with over 1,000 Instagram followers (any business type, must be able to secure a fitting space)

・Operation: Store manager Harada will be present on-site for all dates to provide customer service

How to Apply (Unified on Instagram)

【For Stores Considering Hosting】

・Please contact us via official Instagram DM with the subject line "Regarding PHOLUS."

【For Everyone Supporting the Brand】

・In the comment section of the Instagram announcement post, please mention "the store where you would like an ordering event to be held."

【Official Instagram】

・@blueover_struct: https://www.instagram.com/blueover_struct/